Sample weekly lead report

This is the kind of report you'd get every week, shown here with made-up numbers for the fictional Demo Roofing Co.

Demo Roofing Co. - weekly lead report (sample)

New leads this week: 12

First reply sent: 12 of 12 (typical 5 min, slowest 9 min)

Where they came from: Roof repair ad 5, Storm damage ad 4, Replacement ad 3

Wrote back: 5 No reply yet: 6 Unsubscribed: 1

Each line counts what our system can see: when the first reply went out, whether the lead wrote back, and where the lead came from.